NEO LUNAR is an immersive new year celebration where tradition meets Asian-futurism, produced by Baba’s House, Laughing Gems Wine, and Yăng Shēng. This Year of the Snake, the event brings together art, fashion, food, and performance in an immersive, experiential space with activities for people of all ages in the Bay Area.

The task is to design a clear identity for the event from online promo materials to brochure and way finding for the event. Assets include: Save The Date graphic, main flyer, vendor + programming flyer, event brochure, vendor signages, etc.

As a ceremonial mark for the event, Laughing Gems Wine releases their 2025 vintage featuring cover art created by myself. The illustration is inspired by the year of the snake and recycles graphic elements from the main event to portray a harmonious intertwining of yin and yang.

Inspirations for visuals and typography.